Optimizing Your Squidoo Lens

Introduction

Advertising to your Niche doesn’t need to cost an arm and a leg in Pay Per Click costs. Not when we have a monster of a tool like Squidoo, that provides you with a free registration, and the ability to pump out lens after lens without fees or costs attached. What else can an Internet Marketer ask for, with a tool like Squidoo at their disposal. Let me tell you something! The Search Engines like Google, Yahoo, and MSN love Squidoo’s ability to provide their customers with highly relevant results for their search efforts. They are highly ranked as a PR7 blog site, which means you have the opportunity to get exposure to anything imaginable if you know how to get your lens recognized.

What is a lens? A lens is simply your personalized landing page provided by Squidoo. You can add whatever content you please to the lens and tag it with keywords that identify what the lens is about. Remember that word RELEVANCE, it is very important. If your tags are not highly relevant to your content, then your lens will be less likely recognized by traffic, and therefore you can write off the chance of any search engine ranking. It just ain’t gonna happen. To put it in a nutshell, all we need to do is learn how to become efficient article marketers using Squidoo. Article marketing with Squidoo is a great starting point for any Internet marketers. It can help you earn the seed money that will allow to invest in other components of your business, or allow you to earn a continual stream of income from your articles.

Optimization

Optimizing your Squidoo Lens is no different than optimizing a standard landing page.

The Rule of Thumb is as follows:

1. Relevant Headlines for each Module

2. “Call to Action” links using your Affiliate links or personal website links.

3. Break up text with relevant images

4. AVOID using long paragraphs of text without links or images, or breaks in between.

5. Un-Max your lens so that your article content is the focus of your page.

6. Add fresh content to page by adding an RSS feed module.

Tags

Tags to your lens are just as important as adwords are to your PPC campaigns. As I mentioned before, tags describe what your lens is about. This is the main reason why Squidoo articles get picked up by the Search engines under the keywords that you choose to write the article about.

Maxing Your Lens

Is it a good idea? There is a debate about “Maxing” your lens. Maxing lenses does nothing for your marketing efforts. It will create other links to appear throughout your lens that are related to your lens topic and work as a distraction to your lens traffic to click out and go to someone else’s link. I hate to sound greedy, but I want all my traffic to myself as possible. Therefore, I recommend you scroll down the right hand side of the page under “Lens Stats” and un-check the “Maxed” box. If you see “Why Max” then leave it alone.

Monetizing Your Lens

Highly optimized lenses can generate streams of income. With Squidoo the more you have the better. Remember! They are free to create, and not every lens you make is going to generate income. I suggest if you are new to Squidoo, get comfortable with creating a lens and learn how to use the the social networks, forums and even your personal friends to help drive traffic to your lens. Your objective should be to get quality comments in your Guest-book, get your traffic to Favorite your lens, Lensroll it, and Rate it. All of these actions will help make your lens rank soar above the rest. It is also recommended to share your lens on the social networks. Setting up links on sites like Digg.com, and StumbleUpon.com, and the like can help drive backlinks into your lens.

More and more traffic is the bottom line. A consistent traffic flow into your lens will push up your rank and get those income streams to open up. You have the power to turn on those streams as high as you desire.

I hope you found this information useful.

Oscar Graham